Discover Charles Street Byway Management Major Accomplishments
Under the heritage area’s management, several initiatives were launched to support the byway and the attractions, institutions, and business along the 12-mile corridor.
Charles Street Map and Guide
The Charles Street National Scenic Byway map and guide provides orientation to the Charles Street corridor. The guide divides the corridor into seven sections, each with a narrative and photography that highlights sights and attractions. More than 100 heritage resource sites are identified. The map and guide is available on Charm City Circulator buses and at the Baltimore Visitor Center and Maryland Welcome Centers. Live Baltimore, an organization that works to attract new residents to the city, distributes the guide in its information packets.
Charles Street National Scenic Byway Marketing Campaign
The heritage area coordinated marketing efforts to build community familiarity and recognition of the Charles Street National Scenic Byway. During the summer of 2011, the heritage area launched a transportation-based marketing campaign to promote awareness of the byway. The campaign involved a branded Charm City Circulator bus with the tag line “Not Your Ordinary Scenic Byway.” Designed to run over a one-year period, the campaign used bright, colorful designs and contemporary professional photography to highlight the diversity of experiences and places along Charles Street.
A virtual tour featuring historical images, new video, and narration was created in 2011. Much of this material has been repurposed for use on this website.
Technical Assistance to Partners for Byway Grants
The heritage area has assisted several heritage partners with applications for byway grant funding. In 2011 partners who received assistance included the Downtown Partnership of Baltimore, Charles Street Development Corporation, Midtown Community Benefits District, Mount Vernon Conservancy, NPS, and the Society for the Preservation of Fell’s Point and Federal Hill. If when byway grant funding again becomes available, the heritage area will resume offering technical assistance to partners to secure grants from the byway program for projects along Charles Street within the boundaries of the Baltimore National Heritage Area.